Alfaparf Color

Alfaparf Milano Color Wear is a vegan, demi-permanent hair color system designed with a renewed, patented technology that prioritizes maximum gentleness on the hair. This advanced formula allows for versatile salon services and extensive color customization while still delivering outstanding performance.

Featuring more than 40 shades and now used with Oxid’O, the line offers exceptional results such as 100% gray coverage, longer-lasting color, improved combability, brilliant shine, and enhanced hair integrity. The formula contains no ammonia, MEA, PPD, alcohol, or silicones.

At the heart of this vegan color lies Arginine - an amino acid of 100% natural origin, already present in the hair’s own protein structure - paired with a blend of semi-fermented botanical oils that provide nourishment, antioxidant protection, softness, and anti-frizz benefits. These include Camellia Seed Oil, Sweet Almond Oil, Argan Oil, Green Tea Oil, and Sunflower Oil.

The innovative gel-cream consistency ensures effortless application and rinsing, with zero dripping. Its patented emulsifying complex enables even distribution of pigment for a uniform, polished final result. These improvements collectively enhance shine, hair integrity, manageability, and overall color durability.

Vegan Formula

• Free from animal-derived ingredients
• Enriched with natural semi-fermented oils for nourishment, antioxidant action, protection, and anti-frizz benefits
• Arginine-based patented technology
• New alkalinizing system derived from plant sugars
• Protein structure similar to that of human hair

Innovative Gel-Cream Texture

• Unique gel-cream blend
• Patented emulsifying complex
• Easy application and rinsing
• Non-drip formula
• Ensures consistent pigment deposition and even results

Free-From Composition

• No Ammonia
• No MEA
• No PPD
• No Alcohol
• No Silicones

High Performance

• Lifts/deposits up to 3 levels
• Provides 100% gray coverage
• Tonal harmony with Evolution of the Color
• Maintains 92% color intensity after 12 washes**
• Offers 149% more shine compared to the original formula***

Sustainable Packaging

• Carton made from 90% recycled paper
• Aluminum tubes crafted from recycled material
• Reduced carbon footprint and minimized environmental impact
• QR code replaces printed instruction leaflet